What is my Target Audience?

When creating my film package (teaser trailer, magazine front cover and film poster) it is very important that i keep my target audience in mind. The reason why i should keep my target audience in mind is because if i don't get it right, the target audience that i am ment to target won't show interest and that will mean i will have no target audience.

My target audience is for family audiences, as this is who is in the film. By the term family film i do not mean, young families with children of 2 or three years of age, I mean teenagers of 15 upwards.

The reason why families with teenage children are my target audience is because these type of people are represented in my film.

Drama Film Genre

My film package will be a drama film genre. This genre covers things such as conflict and crime. This is what the jist of my film will be about. I may also have my film genre as a hybrid with a horror film. The reason why i woudl do this is because i may plan for something to happen to the boy when he runs away to another city.

Final Film Idea

After considering all three options of films that i could create packages for, the best one in my opinion was the last one that i thought of; A boy who runs away because he is a rebellious teenager.

The reason why i have decided to make this film package, using this film idea is because is i think, espically with the teaser trailer because there are many location shots in the particular trailer so therefore with changes of location it will look more appealing to the audience.

The film poster and the film magazine that i create for this film package will also effective, because i can merge images together to show the sence of different locations.

Possible Film Ideas

I have thought out three film ideas that i could possibly use when creating my film package.

The first idea is of a boy who is kidnapped:
- The reason why the boy was kidnapped is because his mother and father have split up and the mother won't let the father see his son, so the father kidnaps him.
- In the trailer, the storyline could be shown by key points, such as the mother and father arguing, then him moving out, then he talking to son on the phone, the father and son driving away.

The second idea is that a man kills a women:
- The reason why the man would want to kill the women is because she is his wife and she has had an affair with his brother.
-The trailer could show the man tracking down the women, his wife and then skip to the aftermarth of the brother upset and the husband nervous this wwould leave the audience in suspence weather she has been killed or not.

The third idea is that of a boy who runs away:
- The reason why he could be running away is because he is a rebelious teenager and is annoyed with his parents.
- The trailer could show the mother (or father) and the son arguing about something petty, then it could show the son running away, using public transport to get to a different city away from his family.

Drama Genre Example (The Shawshank Redemption)

This is the film trailer for the film; The Shawshank Redemption. This has helped me imensley with the planning of my film package.

Sound in this film trailer is particulary good. While the scene is in court there is a looming sound in the background and ends with the fade down to black. Before this the sound is building up when there are shots of the gun been loaded. When the scene changes to the prision the sound in the background changes again, this time to a dark dim sound. This shows how the prisoners have no hope, or gives the viewer that impression anyway.

Mis-en-scene in this trailer is used very effectivly. Everything that this film trailer has in it is directly connected and fits in. In the court room scene there is paper work and desks, this is typically what you would expect to see in a court room situation.

The editing in this film trailer is very typical of a film trailer. The main cuts used are straight cuts and fades to black to the next scene. The reason why cuts like this are used is to not get the audience confused.

The camerawork used is the same as what they want to use in the film. This main camerashot used are medium shots, the reason for this is because the director wants the audience to see the facial expressions of all the people in the shot.

Change of Film Genre

When i started my research for my film package my inital idea was to make a thriller/horror package. However when i started to research other genres, i thought that my ideas for the film package would not fit into the horror/thriller genre, however there are slight connotations of the genres in my film ideas.

The reason why i decided to chaange my genre is because my film idea where not particularly scarey peices. However i wanted my film to be hard hitting so opted to put my film under the genre of Drama Genre film.