This is the film magazine Empire promoting the film The Darak Knight.The main thing that draws the audience's attention to this magazine front cover is the colour. The colours used are green and pink. These colours represent a joker/clown effect. Also the puff is also green which draws the audience's attention because the Joker is also in green.
The name of the magazine; Empire is in the backgroud of the main subject which is the photo of the joker. The reason why the magazine title is not at the subject of the front cover is becauase name is already established, and also the audience has also been established, unlike with the very first edition of the Empire magazine that was published in july 1989, as shown below.
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With this magazine front cover the main thing that stands out to the audience is the title. The reason why the makers want the title to stand out is because the magazine is new and they want to establish the magazine.
That second Empire front cover is incredibly old!! I would abandon it - the conventions and look are not something to strive towards!
ReplyDeleteFor the Dark Knight, remember the different elements for technical analysis - layout and layering, language, image, colour, font. You need to address each of these and get across idea of branding.