Film Magazine Analysis (Transformers)

This is the front of a film magazine promoting the film Tramsformers.

The colour of the both magazine and film title are the same colour, this makes them both stand out equally.

The way the text is give the impression that the film is aimed for younger audiences, because its a bright funky colour. If the colour was black and white you would get the idea that the filn is aimed for older audiences, because text will not draw younger audiences but colour and pictures will.

You know straight away that the film is a science fiction film because there is a robot dominating the cover.

Film Magazine Analysis (Paranormal Activity)

This is a front page of a film magazine promoting the film; Paranormal Activity.

Although there is alot of information on this magazine cover the title of the film; Paranormal Activity stand out because the writing is white with a red strip around the edge of each letter which makes the title stand out. The title of the magazine; Entertainment is at the background of the main picture of the two actors in Paranormal Activity. The reason why when you look at the magazine the first title that stands out is Paranormal Activity, this reason for this is because obvisously the magazine is trying to promte the new film.

The title gives the viewer an idea of what the film will be about, paranormal activity. The women in the photo is screaming, this shows that some sort of abnormal (paranormal) activity is taking place.

Film Magazine Analysis (Harry Potter)

This is the front of a film magazine, promoting Harry Potter.

This front cover page for a film magazine is very simplistic. There is no text apart from the magazine title on this page. This reason for this is because the magazine creators have made this image to capture the audience. The image that is used of Harry Potter is very simply and effective. The reason why it is effective is because there is not that many clashes of colours, also Harry Potter is surrounded by lightening that appears to coming out of his finger. So this confirms to the audience that the film will be about magic, although it only gives a clue in what the film could be about, it doesn't actually give the plot away.

Teaser Trailer Anaylsis (500 Days of Summer)

http://www.youtube.com/watch?v=ILCB_f0llyl

500 Days of Summer is a romantic drama-comedy film from 2009. It is directed by Marc Webb. The teaser trailer for 500 Days of Summer uses Camerawork, Editing, Mise-En-Scene and Sound to attract viewing attention.

Camera Work is used to create effect in 500 Days of Summer. Within the first couple of seconds of the teaser trailer the camera focuses, using a two shot on a couple, who look like they are in a relationship. After this the Camera focuses on the couple's hand in hand, this confirms that they are deeply in love to the viewing audience.

Editing is used to create effect in 500 Days of summer. Throughout the middle to the end of clip most of the shots are edited together so that there is a shot of the woman, then there is a shot of the man and the next shot is usually a shot of the couple together. This is then following by constant reminders of the film name; 500 Days of Summer. When the man is at work, he seems to be day-dreaming, the next shot is of the woman walking in the work place, this gives the viewer the impression that the man is day-dreaming about the woman.

Mise-En-Scene is used to create effect in 500 of Summer. The Mise-En-Scene that is used is very naturalistic. Some of the teaser trailer is set in a workplace, this makes it easier for the audience to relate to because most people will be very familiar with this sort of setting.

Sound is used to create effect in 500 Days of Summer. The sound that is used at the very beginning of the teaser trailer is very cheery, so the audience knows straight away that the films is not going to be a sad gloomy film but that is it going to be a happy film. The voiceover person presents the actors and their roles, the voiceover person also tells a story about the life of the charcters "500 Days of...Passion".

Teaser Trailer Anaylsis (A Nightmare on Elm Street)

http://www.youtube.com/watch?v=yB8XYZDu5zs

Above is the teaser trailer for the film "A Nightmare on Elm Street". A Nightmare on Elm Street is a 2010 horror film directed by Samuel Bayer. Camerawork, Editing, Mise-En-Scene and sound is used to create effect in the teaser trailer.

Camerawork is used to create effect in A Nightmare on Em Street. The two main show type that are used are long shots and medium shots. The reason why long shots would be used is because with long shots you can see all the action that is taking place in the scene. Medium shots are used to show expression on the characters faces, the reason why a medium shot would be used in teaser trailers are because you can still see the exact location of the character, this means that the teaser trailers are able to be more catchy, because only one shot is needed to be used.

Editing is used to create effect in A Nightmare on Elm Street. At the very start of the trailer there are three establishing shots before any action takes place, the reason why the creators have edited the trailer together like this is because they want the viewers to get an idea of the setting of the film, before the trailer has properly started. The man who is running away from the car, the shot focus on the man being chased by the car, then shows the man who is running away in a more medium shot. The reason why these shots have been edited together like this is to help the viewer follow the plot.

Mise-En-Scene is used to create effect in A Nightmare on Elm Street. Just from the establishing shots you can tell that the film is going to be set in a sort of war zone, because of the rubble and derelict building. When the trailer moves on to the home, the Mise-En-Scene is very naturalistic because it is trying to represent somebodies home.

Sound is used to create effect in A Nightmare on Elm Street. Towards the middle of the teaser trailer when the women is dreaming the sounds she hears are sounds of children, the reason why horror films use children is because the are more vulnerable like the elderly rather adults who are not so vulnerable. At the start of the trailer the action sound does not start until we see the man appear who is running away from the car, this will build up the tension for the viewer because the sound becomes for forceful.

Teaser Trailer Anaylsis (Terminator Salvation)

http://www.youtube.com/watch?v=VYc3vOmof_8

Terminator Salvation is a Science Fiction film, that is American. The film is directed by McG, one of the writers for the film include Jame Cameron.

Terminator Salvation uses teaser trailers with the use of Camera Work, Editing, Mise-En-Scene and Sound to create a catchy teaser trailer that will attract the audience.

With the Camera Work the camera always focuses alway on the main bit of the action in the shot. One of the camera shots that is used is an over the shoulder shot, the reason why this shot is used is because the creators wan the viewer to see and feel extactly how the charcter is feeling and you also can see what the character is seeing.

The editing in the teaser trailer is used for great effect. Throughout the whole of the teaser trailer is very fast, this automatically builds up the tension for the viewers because it shows that the scenes are very full of action. Also the editing is used to full effect because in between each scene the editing used is like a flash on the VCR recorders. The reason why something like this may of been used is because the film "Terminator Salvation" is set in the future (2018) so it is almost like on contrast because VCR's are history and this film is the future.

The Mise-En-Scene that is used in the teaser trailer will give you an idea of what the film is about because the teaser trailer is simply parts of the film edited together. So therefore the Mise-En-Scene will give the idea of the film away.

The final aspect that is used in the teaser trailer is Sound. In any teaser trailer sound is very important, although dialogue is not always used in teaser trailers, sound is normally non-diegetic to add effect. In Terminator Salvation the sound is used to build up to the action with the editing. In this particular teaser trailer dialogue is used, this only dialogue is in fact a voice over, the voice over is telling the story, giving ideas about what might happen in the film.

My final Piece

After looking at all the options i am able to short list my options, the two options that i will decide between are:

1. A promotion package for a new soap opera

2. A promotion package for the release of a new film

I need to look at both of these options in furthur detail, in order to make a final decision.

With a soap opera I would have to decide of what type of audience i want to target. For example with the soap "Eastenders" the target audience is mainly younger people, the reason why this is, is because the a huge population of cast are young to middle aged actors. Also the setting of the soap is in a very lively area. If you compare "Eastenders" to the soap "Coronation Street" it is completely different. "Coronation Street " has a more broader audience because it is a even match between young to middle aged characters and more mature respectable adults.

With a new film i would also have to consider my target audience and the genre that i would want the film to be. If you think about horror films, the target audience for these type of films are younger to middle aged people, very few older people will watch horror films. If you compare horror films to comedy films you will find that more older people will want to watch comedy films than younger people.

Overall after analysing both of my preferred options i think that the best option for me is to do a promotion package for a new film. The reason why i chose this is because with a film package you have the options to be more creative rather than a soap opera. With a film package there is more options for me to put my own stamp on it, as it is easier to challenge the conventions in a film than a soap opera.

Project Options

There are different options for me to consider when organising my A2 media coursework;

1. A promotion package for the release of ab album, to include a music promo video, together with two of the following three options:
- a website homepage for the brand
- a cover for its release as part of a digipal
- a magazine advertisment for the digipack

2. A promotion package for a new film, to include a teaser trailer, together with two of the followingthree options:
- a website homepage for the film
- a film magazinefront cover featuring the film
- a poster for the film

3. An Advertising package for a new producy ot service, to include two TV adverts, together with two of the following three options:
- a radio advertisment
- a TV programme sponsership
- a web pop-up

4. A promtion package for a new soap opera, to include a TV trailer, together with two of the following three options:
- a listings magazine front cover featuring the new soap
- two hyperlinked webpages (with video extract) for the soap's website
- a poster f0r the soap

5. A selection of materials related to an orginal children's TV drama, to include the title sequence to the TV programme, together with two of the following three options:
-the front cover to a magazine for the series
- a DVD cover for the series
- a radio advertisement for the magazine

6. An extract for a new documentry TV programme, lasting approximately five minutes, together with two of the following three options:
- a radio trailer for the documentry
- a double-page spread from a listings magazine focused of the documentry
- a film magazine review page featuring the film

7. An extract/package form a local TV news programme, lasting approximately five minuets, together with two of the following three options:
- two hyperlinked pages from the programme's website
- a generic radio trailer for the programme
- a short title sequence for the programme

I should looked through all of these options in detail to make sure that i make the right decision for my project. The option that I pick has to draw particular attention to me because i do not want to pick something that does not appeal to myself.