How i Reached my Target Audience

I had identifed my target audience as been for middle aged people, espically women in family situations. The reason why i decided to make these target audience is because usually women are the people who are at the heart of domestic situations, steriotypically.

I distributed questionnaires out to people who were in family situations that i knew. I have some relatives who do not have any children, however i decided not to ask these people because i thought that, with my film idea they won't be able to relate to of as what would happen in this type of situation as a mother would be able to. I then proceeded to ask people espically mothers or homely people, such as family members, teachers, work colleagues and my neighbours to fill out a copy of the questionnaire:

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Getting my target to fill out my questionnaire helped me because i was able to gain knowledge of how to create my film teaser trailer, and things that i could include in it.

On question 3 i did disagree with most of my audience feedback; "Do you like the front cover of film magazines to have an image from the film on it or a image from a photo shoot?" the majority of people that i asked said that i should use a still image from the film. I disagreed with the majority because i wanted the quality of my image to be good. For my film poster however i did use a moving image still shot, the only reason for why i used this is because i wanted to actually caputure the "runaway" moment.