When creating my film package (teaser trailer, magazine front cover and film poster) it is very important that i keep my target audience in mind. The reason why i should keep my target audience in mind is because if i don't get it right, the target audience that i am ment to target won't show interest and that will mean i will have no target audience.
My target audience is for family audiences, as this is who is in the film. By the term family film i do not mean, young families with children of 2 or three years of age, I mean teenagers of 15 upwards.
The reason why families with teenage children are my target audience is because these type of people are represented in my film.
Noooo! "middle aged people"?!?! Are they middle-aged goths? Middle-aged hippies? Middle-aged horror lovers? Your target audience should not be based solely on an age group - there are many, many middle aged people out there with a huge variety of interests. You need to identify something more specific - people interested in.... who may be interested in films such as....
ReplyDeleteHave a look at similar films and do research on their target audience/how they target it.