Final Audience Feeback

I asked to people who were in my target audience to take part in a focus group. These type of people included teenagers from ranging from 17 and 18 year olds. The reason why i went for this age range is because my film is targeted familes with teenagers.

Here is the questonnaire of the questions that i asked people within the focus group i held:

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With the first question; "From looking at the two ancillary products and teaser trailer, what do you think works well in terms of persuading to watch the film upon its release?" the responces i got were:

"I like the way that the film poster and teaser trailer show the actual runaway of the son, but then the magazine shows the run after his runaway and arrival in the new city, showing different aspects of the film"

"With the teaser trailer in particular it leaves you on edge in terms of what will happen to the son when he gets to the new city and you don't know what the parents reaction will be, although you do get a sense of love and care for the son from his family because they are worried about his wearabouts when he returns home late one night"

The second question i asked was: " Is there anything in either the ancillary products or teaser trailer that you personally would change to improve?" the responces i recieved were:

"With the teaser trailer some of the edits could be a little faster to create a better mood of it being a trailer"

"With the teaser trailer the background sound could be more permoninate to build up tension"

The final question i asked was "How effective do you think the branding across all three of my media products?" the responces were:

"The way the dates on the film magazine and film poster are good because they match, however to make all 3 look effective you should of changed the date on the phone from october last year to august of this year, because the film is sent "now" not in the past or future"

"You give the idea that the son is running away early in the morning but when you see the phone it says its 15 58, to make it look more realistic you should of used a mid morning time"

Learning from Audience Feedback

Audience feedback helped me vastly with the production of my media products. After I finished my drafts I was able to post questions to people and they were able to give me there feedback about what they would improve, this let me improve my media products for the better. The reason for this is because other people in my target audience with often pick out different points for improvements.

The first audience feedback I received was by you tube comments and emails from people in my target audience to get their opinions on improvements, or even simpler changes.


























These are the subtitles that I was intending to use on my main media product, however I got some negative feedback about them saying:

“The titles on the video look ineffective especially with the white”

“The people names could be effectively used by placing them over the person’s face”

After reading these comments I decided to change the titles to a white colour that would show up better for the tag line if the text was white and the background was black:

















I kept the block capitals to make it stand out to the audience. Block capitals in black with a white background stand out the audience the most, however within a teaser trailer situation a black background matches the crime sub genre that the film classed under.

I also followed advise from my feedback by and having the names of the actor/actress at the bottom of the screen where they are first in shot:




















I decided to use a white text colour, although originally I was going to use black. In the end I did decide to go for a white colour because as this still shot shows the black does not show up very well.

Here is an editing still shot of using black text:

















Because of audience feedback i was also able to change some of the editing for the better. Using the actors names over the screen while they acted, this did make me have to use different editing techiques to re edit them.

How effective is the combination of your main media product and ancillary products?

My final media product and ancillary products are an effective combination.

Throughout all 3 of my products things are similar that make them up as a package.

Throughout all of my main media product the text type and colour has been the same. I used the same text font and a white colour with any text that was shown during my teaser trailer as this short amateur video shows:





The reason why i decided to have all the text font and colour identical in the teaser is because if the texts are constantly different it will confuse the audience and it will not look like part of package.

With the film poster and the teaser trailer the tag line of Runaway is included in them. The reason in why I have not included the film’s tag line; “A woman’s search to find her son…a son’s search to find his freedom” is because looking at other Empire film magazine front covers it is not included on the front page but it will be included within the pages inside the magazine about the film. For both the film poster and the film poster I have spread the tag line out. I spread them out in the teaser trailer so that a scene of the correct character is shown before their personalised tag line is shown. Here is the tag line spread out within my teaser trailer:





I also spread the tag line out over my teaser, this shows that there is thought process is spread out between the son running away and the mother worrying about where her son is, not because she doesn't care but beccause he ran away early in morning and she doesn't realise this until she awakes later on that morning.

Here is my film poster:






















The tag line is also a white text, this is very similar to the tag line that is used in the teaser trailer.

Although all my products slightly different, the font across all three media products, follow the same, bold simplistic font. In both the teaser trailer and the film magazine front cover the text is a white colour. With the film poster the text is red, I have however done this for a reason. The reason is that when you read a film magazine or see a film trailer you are given a fair bit of information about the film. However with a film poster you are given very little information so using a red and same font text, the red will make the audience think about pain and anger that may by associated with the people in the film.

Here is the tile for my teaser trailer:









Here is the title for my film poster:









Here is the title for my film magazine:










I also ensured that on both of my ancillary the dates were similar. The release date of the film is shown on the film poster is August 19th and the date for the film magazine is August, both in 2011. This maks sense because if the dates were months apart it would look very odd.

Here is the date on the film magazine front cover:






Here is the date on my film psoter:







Branding in very critical to creating a good media film pacakge. To do this i was considering using a still shot from the teaser trailer for the film poster and the film magazine, however i thought, and proved that used a still shot would of reduced the quality by alot.

What Social Group (s) does my film represent?

Women are represented in my media products, along with teenage boys. The woman that is in my film is a mother and a business woman. The son is in compulsory secondary education and is very rebellious and rarely turns up for lessons.

The family that live in this house seem to be a normal working to middle class family, that seem to do normal things, and live normal lives, with a rebellious teenager who has gone off the rails slightly.

Both my characters that are include in my teaser trailer are represented in a very stereotypical way. The son is a teenager and a stereotypical teenager is very rebellious. The woman in my film is a mother, she acts in a stereotypical manor because mothers are constantly worried about their children’s whereabouts and when the finally return they do becomes annoyed with their children because they know that the child probably didn’t think once if their parents were worried about them. This is apparent in my teaser trailer because when the son is walking home at 3 30am he sneaks into the backdoor of his house in hope that his parents won’t see him, however his plan fails when he returns home to discover that his mother is waiting for him to come home, he hopes that because it is so late his parents think that he will just come home at a more reasonable hour and they will be in bed, but the mother is waiting for him.

Sub-Genre to my Film Package

My film Runaway does have a sub-genre to it. The sub-genre that my film would be included in would be a crime sub-genre. The reason why my film would be included in the Drama Crime genre would be because, not shown on the teaser trailer, but if I was to make the rest of the film what would happen is that the son would be killed. However this would not be shown on the film, the film would focus on the families reaction and investigation to the son’s death along with his funeral. This would let my film move into the crime genre.

Another thing that would add to the crime element of my film is that obviously when the son runs away from his home to a large city, he hasn’t really got much with him apart a few clothes as you see him pack these in the teaser trailer. Because the son hasn’t got anything to eat, he starts to steal different things from supermarkets and local shops. Therefore if the teaser trailer was to be made into a full length film, this would also add to the crime genre aspect of the sub-genre of the film.

Using new media in my production.

Using new media was very important to me in creating my film and ancillary products. Using digital technology assisted me with production of my film, in creating my film i was able to use Adobe Premier which is an advanced editing software peice.

I used Adobe Premiere Pro 2.0 for the post product of my film. The advantages with using Adobe Premiere Pro 2.0 were that you have the option to add up to three different sounds to one particular clip. This can in handy for me when the son was running away, because i could add sounds and made the moving image that was on my footage look more affective, it also made my film pacakage look more realistic.

Using Adobe Premiere Pro 2.0 also let me edit the footage with more editing techiques avaiable than the simpler software, such as the one that i used for my AS coursework; Windows Movie Maker. When i used Windows Movie Maker last year i decided that i would not use it again because it did not have many effective edit options on it, luckily Adobe Premiere Pro 2.0 has more complex editing techiques on there.

Another thing that i found really usefull was using the embeding codes. This enabled me to get videos from youtube and other websites and put them inro my blog for the research and planning. I could also usee the embeding codes to place questionnaires onto my blog.

Coventions of my media products.

I researched all sorts of different films, to come to a decision of what genre my film package would come under. I looked at the film Vera Drake for insperation, and this helped me come to the conclusion that my film ideas would come under the genre; Drama film.

When i first began this project i was considering doing a triller/horror genre. The reason why i considered this genre is because i was going to start the film with a vulerable man running away and been kipnapped by gangesters, this would of added horror elements to the film. After completeing some audience research about different film ideas i decided to make a film about a son who is slightly out of control and decides to run away from his family, keeping the runaway concept in my film, which also allowed me to keep the name that i decided for the film; "Runaway".

Vera Drake focuses of real family life situations. Which my film also does, as my film is about a tennager who runs away from his family. Vera Drake uses conventions of a drama film, such as using everyday life situations.

What is my Target Audience?

When creating my film package (teaser trailer, magazine front cover and film poster) it is very important that i keep my target audience in mind. The reason why i should keep my target audience in mind is because if i don't get it right, the target audience that i am ment to target won't show interest and that will mean i will have no target audience.

My target audience is for family audiences, as this is who is in the film. By the term family film i do not mean, young families with children of 2 or three years of age, I mean teenagers of 15 upwards.

The reason why families with teenage children are my target audience is because these type of people are represented in my film.